Born in Morocco. Operating across Europe.

Ex-J.P. Morgan. Finance & Marketing graduate with a Master's in Financial Management from Luxembourg School of Business. Holds a diploma in Marketing focusing on Neuroscience and Neuromarketing. AWS and Microsoft Azure certified. Worked with G2G Advisor (g2gadvisor.ma) — serving Morocco's largest enterprises on digital transformation and strategic growth. Has built 100+ automation pipelines and 200+ AI agents. Builds multi-agent AI platforms, leads EU market strategy, and designs the technical backbone of every Atlaq engagement. Lived in 7 countries. Based in Casablanca.

Ex-Hospitality Digital Lead. Bachelor's in Management & Business Development with a specialization in Commerce & Marketing from Mundiapolis. Double-degree international program with University of Haute-Alsace — France. Founder of two e-commerce brands. Generated 200K+ MAD in revenue through performance-driven Meta Ads and data-led campaign optimization. Built 2 e-commerce brands from zero. Expert in paid media, acquisition strategy, and brand positioning. Based between Casablanca and the EU market.

Performance-driven entrepreneur specialised in structuring sales strategies and converting high-potential opportunities into revenue. Co-founder of several e-commerce ventures with 5,000+ sales generated, with a mastery of fast sales cycles in performance-oriented environments. Has driven revenue through optimised acquisition and conversion strategies, blending field experience with a data-driven approach. At Atlaq, he leads business development, strategic partnerships and client portfolio growth — running negotiation, closing, and structuring offers for high-value B2B engagements in demanding markets. Expert at quickly identifying growth levers, building efficient sales systems, and turning opportunities into measurable results. Based in Casablanca, with exposure to local and international markets.