/ Blog · Field Notes
Field notes. From the build floor.
Practical writing on what we ship, what breaks, and what works. No fluff. No SEO bait.
01 · AI Marketing
How to Automate Your Marketing with AI in 2026: A Complete Guide for Moroccan Businesses
The gap between businesses using AI for marketing and those that don't is widening fast. Here's how to close it.
March 28, 2026/3 min
02 · Strategy
Custom Software vs SaaS: Why Moroccan Companies Are Building Their Own Tools
You're paying $2,000/month for software that does 20% of what you need. There's a better way.
March 14, 2026/2 min
03 · AI
AI Agents for Business: Real Use Cases Beyond the Hype
Everyone talks about AI agents. We've actually shipped them. Here's what they do in production.
February 25, 2026/3 min
04 · Strategy
Digital Transformation in Morocco: What Actually Works in 2026
Morocco's digital transformation is real — but most companies are doing it wrong. Here's what actually works.
February 10, 2026/2 min
05 · Operations
Why European Companies Are Nearshoring AI Development to Morocco
Morocco for execution, Europe for compliance. The nearshore model is winning.
January 22, 2026/3 min