Consulting

We combine AI-powered research tools with on-the-ground market knowledge across Morocco, the EU, and MENA. Every finding is backed by data — not assumptions. You get a clear picture of where you stand, where the gaps are, and where to attack.

• Total addressable market (TAM) sizing and segmentation
• Competitive landscape mapping — pricing, positioning, feature gaps
• Customer persona development from real data
• Industry trend analysis and opportunity identification
• Go-to-market channel analysis and prioritization
• Regulatory and compliance landscape review (Morocco, EU, MENA)

Most brands in Morocco and MENA have a consistency problem — different messaging across languages, misaligned visuals, and positioning that doesn't differentiate. We audit everything, identify the gaps, and deliver a repositioning strategy you can execute immediately.

• Brand perception audit — how customers and competitors see you
• Visual identity assessment (logo, typography, color system, consistency)
• Messaging and tone-of-voice analysis across all channels
• Positioning matrix vs. direct and indirect competitors
• Brand architecture review (for multi-product or multi-market companies)
• Multilingual brand consistency check (Arabic, French, English, Spanish)
• Actionable repositioning strategy with implementation roadmap

We build marketing strategies the way engineers build systems — with clear inputs, measurable outputs, and feedback loops. Every channel has a purpose. Every dirham has a target return. No spray-and-pray.

• Full-funnel marketing strategy (awareness → acquisition → retention)
• Channel mix optimization — paid, organic, partnerships, events
• Content strategy and editorial calendar development
• Performance marketing framework with KPI targets and budgets
• Attribution modeling and measurement infrastructure design
• Campaign architecture for multi-market launches (Morocco + EU)

Built by a team with J.P. Morgan and enterprise consulting experience. We model your unit economics, stress-test your assumptions, and give you the financial clarity to make decisions — whether that's raising capital, launching a new product, or cutting costs.

• Unit economics modeling (CAC, LTV, payback period, contribution margin)
• Financial projections and scenario planning (12-36 month models)
• Pricing strategy and sensitivity analysis
• Cost structure optimization and SaaS spend audit
• Fundraising readiness assessment and pitch deck financial modeling
• Revenue model design for digital products and platforms

Most companies know they need to digitize. Few know where to start. We assess your current systems, score your AI readiness, and deliver a phased roadmap that prioritizes quick wins while building toward long-term infrastructure.

• Current-state technology and process assessment
• AI readiness scoring across departments
• Tool and vendor audit with build-vs-buy recommendations
• Data architecture and pipeline design
• Tech stack migration planning with risk assessment
• Change management framework for adoption

Whether you're reporting to international investors or board members in Casablanca, we build the reporting infrastructure and templates that make you look like a company that knows its numbers — because you will.

• KPI dashboard design and implementation
• Monthly/quarterly investor update templates
• Board deck creation with financial narratives
• Market positioning updates with competitive benchmarks
• Growth metrics tracking and trend analysis